3 Simple reasons why advertising sucks
Because the world needed another Cola.
No matter what people say of Red Bull, they are at the top of the game when it comes to marketing their products, and they don’t miss a trick with this launch. Unlike it’s competitors, Red Bull Cola claims that they [...]
Why Apple should kill off iPhone (But not the iPhone 3G)
From a Brand point of view, Apple has always been about Mass Differentiation, if I may. Differentiation because all of it's products are so different from the others of it's category, whether it be PCs, Music Players or [...]
Mystique of Italian coffee goes down in flames.
Lets face it, Burger King is not known for it's fine cuisine nor it's classy premises. Into the mix comes illy, supposedly Italy's finest coffee. Technorati Profi[...]
Shaky hands and even shakier creative ideas
The scary thing is that all these ads are from big, blue-chip advertising agencies. Don't want to name names, but a click on the links above and you will find who they are. So make what you will of these ads.[...]
Playing coy just doesn’t work for Canon EOS
There are times when the readers enjoy being challenged to think, which we don’t often do, but to be completely so far out there that no one gets it, is a waste of money and time. An ad that requires someone to explain[...]
