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Stop Advertising Now

Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)

Things added in March, 2009

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Newspapers begin their mass exodus to digital.

Posted on March 18th .
It has begun and it is not pretty. This week, the press at the The Seattle Post-Intelligencer has fallen    silent, and the newspaper has gone purely digital. More than ...
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UK Newspaper Cirulations are down.. and down and down.

Posted on March 17th .
Blame the recession, blame the internet or simply blame the fact that Newspapers in general have failed to keep relevant - things are not looking good for UK Newspapers. Not that ...
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If only Wind Power would help sell more products.

Posted on March 17th .
Awww. I always get a warm and fuzzy feeling when big brands hope that by doing token greenwashing everyone will forget their past green-transgressions. I get chills up my spine when ...

How much is a brand really really worth? 1$, 100$ - 49 million dollars?

Posted on March 16th .
What do CircuitCity, Linens ‘N Things & Sharper Image have in common? Beside from the obvious fact that they have all gone belly up in the last 12 months. Even ...

3 Reasons why Advertising will never die easy.

Posted on March 15th .
Rumors of the demise of advertising have been greatly exaggerated. Despite gleeful claims, advertising is not dead and that good old fashioned 30 sec TV Commercial? That ain't dead either. ...