About Stop Advertising Now
Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)
Feed Subscriptions
Awww.
I always get a warm and fuzzy feeling when big brands hope that by doing token greenwashing everyone will forget their past green-transgressions. I get chills up my spine when yet another business starts using words like eco-friendly, green or wind power to drum up more business. Isn’t that novel? Isn’t that great? Or is that my cynical side speaking?
Either way, color me impressed with the new Windvertising.
Instead of being powered by plain, old, boring electricity from Con Ed, the new and eco-friendly Time Square spectaculars will be powered by wind turbines and solar panels. It can even store enough power for several days so that in case the weather turns, the eco-friendly corporations can still advertise with a clean conscious and sleep better at night. According to this Brandweek article more than a few brands are making the switch to Windvertising.
According to the same article, if all the 500,000 billboards in the US were to adopt Windvertising, over 5.3 Million tons of carbon can be prevented from entering the air. Now that the marketers know about the horrendous amounts of CO2 that their billboards are pumping into the air and making mother Earth generally uninhabitable, I am sure that they will now collectively switch to Windvertising right away.
Not bad, this should appeal to the treehugger in all of us. Now all I have to do is to remember to buy stock in the company that came up with Windvertising.