About Stop Advertising Now
Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)
Blame the recession, blame the internet or simply blame the fact that Newspapers in general have failed to keep relevant - things are not looking good for UK Newspapers.
Not that it is a surprise to anyone.
According to this, Dec 2008 was not a good year for the top 11 newspapers in the UK. From the widely popular The Sun to the somewhat niche Financial Times, all of them are down. The minus signs are simply scary. Not a single one of them managed a positive growth.
This is not directly related to advertising or engagement, but the media landscape, it is a’changing. Hope that marketers and their agencies are paying attention.