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Stop Advertising Now

Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)

About Stop Advertising Now

Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)

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This thing was constructed on March 17, 2009, and it was categorized as Marketing, Media.
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down-red-arrowBlame the recession, blame the internet or simply blame the fact that Newspapers in general have failed to keep relevant - things are not looking good for UK Newspapers.

Not that it is a surprise to anyone.

According to this, Dec 2008 was not a good year for the top 11 newspapers in the UK. From the widely popular The Sun to the somewhat niche Financial Times, all of them are down. The minus signs are simply scary. Not a single one of them managed a positive growth.

This is not directly related to advertising or engagement, but the media landscape, it is a’changing. Hope that marketers and their agencies are paying attention.

This thing was constructed by .
Welcome to Stop Advertising Now. Stop is all about trying to find other ways to reach the people. Advertising did a great job of reaching people … about 50 years ago, but today, simply reaching the people is not enough. They not only have multiple choices of whatever you are trying to sell them, but they consume multiple forms of media. Stop is all about looking at the ‘alternate ways.’

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