Welcome to Stop Advertising Now. Stop is all about trying to find other ways to reach the people. Advertising did a great job of reaching people … about 50 years ago, but today, simply reaching the people is not enough. They not only have multiple choices of whatever you are trying to sell them, but they consume multiple forms of media. Stop is all about looking at the ‘alternate ways.’
About Stop Advertising Now
Talking about creative ways of engaging people (Tip : Stop thinking of them as Consumers)
Feed Subscriptions
Newspapers begin their mass exodus to digital.
It has begun and it is not pretty. This week, the press at the The Seattle Post-Intelligencer has fallen silent, and the newspaper has gone purely digital. More than 165 people ...
UK Newspaper Cirulations are down.. and down and down.
Blame the recession, blame the internet or simply blame the fact that Newspapers in general have failed to keep relevant - things are not looking good for UK Newspapers. Not that it is ...
If only Wind Power would help sell more products.
Awww. I always get a warm and fuzzy feeling when big brands hope that by doing token greenwashing everyone will forget their past green-transgressions. I get chills up my spine when yet another ...
How much is a brand really really worth? 1$, 100$ - 49 million dollars?
What do CircuitCity, Linens ‘N Things & Sharper Image have in common? Beside from the obvious fact that they have all gone belly up in the last 12 months. Even though the ...
3 Reasons why Advertising will never die easy.
Rumors of the demise of advertising have been greatly exaggerated. Despite gleeful claims, advertising is not dead and that good old fashioned 30 sec TV Commercial? That ain't dead either. But both ...